Let’s talk about the importance of email marketing and why you need to take note.
I don’t care what you sell on the internet:
- If you’re an eCommerce store.
- If you are a digital publisher selling content.
- If you’re an affiliate.
- If you have an online business.
You have to have email.
Just look at your own email…How many companies, personalities, and people are able to communicate with you for free.
See, back in the day, there used to be something called direct mail.
But we had to literally print a piece of paper, pack it, pay postage and wait for it to arrive at your house.
Now today you could reach millions of people for the exact same cost that it takes to reach just a few.
So firstly, it’s that scalability.
Second, you can have people on your email list from all over the world.
Again, all it takes you from a time-wise is typing one email and boom, you can reach millions of people.
Number three, listen, customers need communication.
Think about a business that you’ve bought from before, right?
The more they communicate with you, the more you build a relationship with them, the more likely you are to continue buying from them.
So again, email helps you stay in front of your customers.
Number four, you are able to increase your customer value.
It’s not enough just to sell someone once when you can sell them something for the rest of their lives and so email allows
you to build that relationship.
It’s not just a one-off sale.
Let’s just talk specifically about affiliate marketing for a moment.
There a lot of ways to make money as an affiliate and what’s very common is people will basically get traffic, send it to a
review page, send it to the merchant, the sale happens.
They make their commission.
Nobody ever even knew they existed in the process.
Well, that’s great in the short term, but in the long run, you’re not really building a business, right?
So that leads me to my number five reason, which is with email marketing, you are building an asset.
You’re building something, you can pass down generations, or you could sell one day.
So email marketing is, in my opinion, the backbone of every business.
So now you know the importance of email marketing, how it will increase your profits and build a real asset.
I’m so excited you’re about to start building an email marketing business.
You’re gonna be able to scale your business to however big you want it to be.
Email marketing is a great strategy because it’s a way to grow your business’s brand and of course revenue. You have created trust and loyalty, now let your business work for you.
We use and recommend Getresponse for all our email marketing solutions and not only are they just an auto-responder but also have there very own lead gen and opt-in form builder.
Since you have read this far, I want to offer you a special offer.
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