How to build your PBN to the best effect.
If you remember the previous post was all about domain registration and like registering domains.
Hosting is another one of those areas where it’s very easy to screw up and small Details Matter.
So let’s talk through some of the really important do’s and don’ts when it comes to setting up hosting for those expired domains that you have found before I go into those details though.
Getting those details right from the gecko will save you a ton of headaches.
From my own experience working with a lot of PBN sites and networks, it’s very tempting and very easy to use a big SEO hosting company account that’s got lots of IPs because it’s nice and centralized and it’s very easy and straightforward from an admin and management point of view.
One of the big problems though.
Is that these types of Hosting companies and seohosting.com is one of them and their own by HostGator.
They have a big bullseye painted on them by Google and in the past, Google has gone in and deindexed the whole IP ranges from SEO hosting companies.
So if you do use these types of hostings you do run the risk leaving you expired domains that you bought and set up vulnerable.
If you’re using these kinds of Hosting setups, they could all get hit in one go and even though it’s more complicated and more work there is a much better and safer way to do it for the long run and also even for SEO performance.
When it comes to a company like SEOhosting.com for example, it’s very important to check if you’re going down that track, which I do not recommend
But if you do, check with their support to see if the IPS are actually spread out over different data centers.
It use to be the case, and not sure their current situation but all of the IP addresses where located in one data center in Texas.
The reasons why that’s bad having all the IPS in the one data center will become obvious in a minute.
The other option is to use small VPS type Services where you might have five or ten different C-Class IPS, and that might be okay on a very very small scale, but it shouldn’t be your main SEO hosting strategy with these expired domains.
Instead what we ideally want is a huge range of IP diversity at least C-Class and ideally higher.
Meaning B and A class Geodiversity and this comes back to the issue of why IPS in one location is very bad.
What we’re trying to do with our PBNs is recreating the illusion of viral popularity.
If you think about movies like Star Wars or bands like U2, they have a huge international following.
Their main website or the main fan website would naturally have links from all over the world from Russia from South America from Asia from Africa.
Obviously our sites aren’t quite on that scale, but we want to apply that same rules and principles down at a micro-level.
So if you have a good site in any Niche that’s well respected and well-liked and has good links.
It makes sense that it would actually attract links across that niche from the world and not just from one data center in one city in Texas, for example.
I hope this is all making sense.
So it’s very important to have that Geo diversity and really the best way to achieve that is through lots of small hosting accounts.
We don’t want big SEO hosting Company accounts, even though that seems attractive and the hype on their sales pages seems amazing.
We don’t want to go for that instead what we want are lots of small hosting company accounts even to the point where we just use one account for one site.
If you’re only focusing on one niche in particular even though that’s very good from an SEO point of view that does open up other problems when we use these small hosting companies and we need to look at a few problems and solutions here.
One of the big problems quite often with hosting companies of any size is that they insist on payment a year ahead.
I have a problem with this is that you don’t know what the quality of this service is like and you’re kind of locked in for a year.
There’s no other option for monthly and that could be 80 to 100 dollars a year of rubbish hosting.
When you have no idea what they’re like the solution to that is to find very very cheap hosting services.
Try to get hosting around the $10 a year or $2 to $5 dollar-a-month range if you can find those.
Another place to track some dome is on webhostingtalk.com.
Web hosting talk is probably the biggest Forum on web hosting online and there are always tons of good shared hosting offers in there.
The next big problem is the poor customer support and you can if you have the inclination and the time to look for reviews on the host you are interested in.
Remember tho that these are just for our PBNs, not money sites so little leeway here is needed.
It can be a bit of a gamble but typically it doesn’t cost much to try out these hosting services and if it doesn’t work just move to a different one.
Another issue and I have struggled with this a lot is the complexity of managing a lot of small hosting accounts.
And really the only solution there is to make sure that you accurately record everything in spreadsheets all of the relevant login details.
Which sites hosted on which hosting company account.
When you’re rebilling dates will come up, every bit of relevant information should be going into spreadsheets so you can quickly see exactly what’s going on with all of your small hosting company management.
I’ll repeat this again because I’ve gotten into trouble on this in the past when I didn’t do enough in the way of documentation, make sure with these small hosting accounts that you’re keeping track of everything absolutely everything.
All that information can get very messy quickly. If you’re running pbn type networks of any size or expired domain networks very important to do that.
Keep checking web hosting talk.com for new offers go directly to that page, which is the shared hosting that’s where you get the cheapest deals.
Avoid SEO Hosting
If you do a Google search for ‘SEO hosting’ you will find a plethora of results offering exactly that.
Any host that advertises itself as an ‘SEO Host’ should be avoided like the plague.
On the surface, they look like good options because they all offer hundreds of unique C class IP addresses at a low price to host your entire network.
The problem is that because the SEO hosting companies specifically target people in the SEO world looking to build private blog networks. All of their ‘unique C class’ IP’s are jam packed with private blog networks.
This in itself leaves a detectable footprint for Google to find and ‘SEO hosts’ are regularly targeted by Google.
But that isn’t the main problem, most of these networks also fail the SOA Record & IP Address Ownership checks.
So if when you’re checking out a host they advertise themselves as an ‘SEO Host’ – avoid them.
Example SEO Hosts To Avoid
Avoid Reseller Hosting
Reseller hosting is different than SEO hosting in that it’s setup so people can ‘resell’ shared hosting and essentially setup their own hosting business.
This is an option that many people recommend to build your private blog network with, one of the popular options I see thrown around is HostNine.
The problem with reseller hosting is it introduces a lot of risk through footprints. First of all, HostNine comes highly recommended on SEO forums & blogs, that for me personally is a red flag.
On top of that reseller hosting rarely passes the IP Ownership check and you would have to create unique nameservers for every domain.
Granted reseller hosting (and SEO hosts) do make things a lot easier to manage and a bit cheaper, but they introduce huge risks that you should not be taking.
Example Resller Hosts To Avoid
Then there is cloud hosting
If you’re thinking that the above is a lot of work you be thinking right…it is.
But you need to know the basics and principles of how it all works.
LaunchCDN takes the shared hosting concept and turbocharges it.
There is literally no setup at all and you can deploy hosting along with custom nameservers in about 15 seconds.
Not only that but it will also choose a random WordPress theme, change random settings and install random plugins.
It also takes daily backups of your entire network, automatically protects against IP/Nameserver footprints and much much much more.